La celebrità è arrivata nel 2013, ballando seminuda nel video Blurred Lines con Robin Thicke e Pharrell oltre 767milioni di visualizzazioni.
She also did nude and clothed for magazines, including a May 2012 shoot with Jonathan Leder, as well as work for ; a 2012 holiday video and a 2011 Valentine's video in which Ratajkowski appeared for the company are among the most popular videos on the company's YouTube channel.