Image: GettyAdvertisementAlongside her keen fashion sense and commitment to wearing as many different shades of nude lipstick as possible, you may have heard that Apple is also incredibly talented.
What this reveals, amongseveral other interesting facts about phrasal creativity in general, is that one conventionof creative modification is that the substituted word may rhyme or be phonologicallyreminiscent of the original word, as in examples 9 and 10.